Podcasts are featured on the Best Buy's Summer Hub ... is it raining bananas? Or, is podcasting finally reaching mainstream?..
If you have seen Best Buy's new Summer Hub you might have noticed that each section features podcasts on topics such as Camping, Beach, and Road Trips. In the ongoing debate about podcasts breaking out of the "propeller-head" tech crowd into the mainstream... this is definitely a step in the right direction. Good on ya Best Buy for being innovative and creating a website that does more than sell products.
And we at Mediafly are thrilled that they turned to our Presentation Engine technology to power the podcast display. This allows easy control of which podcasts to promote and the ability for users to subscribe directly from the Summer Hub via Mediafly and sync with the usual iPod/iPhone as well as all the other great devices for consuming podcasts, such as Sansa, iriver, creative zen, Zune, Chumby, and more. (NBC5 Chicago and PodcastPickle are also using the Mediafly Presentation Engine).
I hope this sparks a trend to promote topical podcasts on company websites websites as a value add to keep visitors coming back... and a great way for podcast creators to get their shows out there. I think Whole Foods would be a perfect site to leverage this strategy. (anyone know who someone high up at Whole Foods... tell them we're waiting to talk about it :).